Stella Artois Le Savoir

Opportunity

Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest ever proprietary experience platform called Le Savoir.

Created at SID LEE.

Outcome

We created a platform that stretched from a series of global ticketed events, to social content, at home hosting kits and even interactive music video made in collaboration with The Roots that used experimental psychology to change the flavors in a Stella Artois.