Nike | All Star Weekend

Opportunity

Nike tapped us to create an experience that celebrates 17 years of Nike Basketball in NYC for their Zoom City campaign during all star weekend. Create an event that rewards attendees for their skills, and showcase Nike's more celebrated vintage collections while providing access to design and sports all stars.

Created at FAKE LOVE.

Outcome

Merging the idea of the bank with basketball, we created a hybrid analog/digital experience, combining a token reward system with fun tangible interactive games. .1000 attendees received custom designed premium tokens for their skills. Each token was redeemable for rewards such as 3D printed sneakers, premiere sneakers, Nike ID sessions, and entry to exclusive Nike All-Star events.