Seek No Shelter

Opportunity

With Seek No Shelter, a micro campaign for The North Face, we introduced the new waterproof Apex Flex jacket through web, social, print and tv - and made people look at rain as not something to run from, but to run towards. 

Created at SID LEE.

Outcome

We created the first ever weather targeted music drop in collaboration with Spotify and White Denim. An exclusive single was released only when it rained. “No Nee Ta Slode Ahn” unlocked in listeners’ geographical location during downpours, disappearing once the sun came out. We also hit SWSW with a White Denim special performance at the Fader Fort.