Massacre at the Crossroads

Opportunity

Create a memorable experience where passerby unsuspectedly become part of narrative unfolding before them. How could we empower the audience on the street to control what happened next?

Outcome

We designed an experience where passersby became part of the narrative by choosing the fate of the characters in the story. During a neighborhood gallery opening night, we projection mapped a party on all windows of the building. Suddenly, the main character begins to kill the partygoers one by one. The audience had the ability to choose whether they would die or live as well as the choice murder weapon.