CAMP IZZE

Opportunity

PepsiCo tapped us to help launch their new IZZE Fusions soda to a younger, more fluid generation that was tired of traditional advertising. 

Created at SID LEE.

Outcome

We launched an entertainment platform called Camp IZZE. A cross between Ted and Burning Man, Camp IZZE was a content generating platform that inspired teenagers to learn, play and discover the product in wonderfully undefined ways.